Content Marketing Manager at AdHawk
My Role
Many people get a good laugh from the fact that we are a nimble, two-person marketing team at AdHawk. My work involves something new and refreshing every day; it comes with the territory of a flourishing startup.
That also means that I'm in charge of all aspects of Content Marketing, including:
- Brand strategy
- Design
- Keyword Research
- Writing
- SEO
- Content Optimization
- Video scripting, shooting, editing, and production
- Photography
- Analytics & Reporting
- Distribution
- Growth Hacking
- A heck ton of hat juggling
Now, let's dig in to what I've been working on.
Tools
- Google Suite: AdWords, Analytics, Data Studio, Search Console
- Facebook Ads
- Adobe Creative Suite: Illustrator, Photoshop, Indesign, Premiere, Lightroom
- Wordpress
- Hubspot
our content
- Guides
- Tutorials
- Ebooks & Cheat Sheets
- Weekly Digital Marketing Newsletter
- Hawk Talks: Digital Marketing YouTube Show
- Webinars & Co-Marketing
- Social Media Microcontent
My work
ADHAWK BLOG
- Ultimate Guide to Gmail Ads in 2018
- Revealed: The Ultimate Shopping Ad Funnel Strategy
- Complete Guide to AdWords Ad Extensions
- The Complete Guide to AdWords Location Targeting: Setup, Strategies, and Best Practices
- 6 Design Principles of Effective Facebook Ads
- The Ultimate AdWords Automated Bid Strategy Guide
- Guide to AdWords Account Structure: Set Up and Best Naming Conventions
- How to Set Up a Basic Search Campaign in AdWords
- How to Set Up and AdWords Display Network Campaign
- The Good, the Bad, and the Ugly: PPC Ads Deconstructed
- 5+ B2B AdWords Strategies That Will Generate More Leads for Less
- The Price is Right! How to Research and Bid on Profitable Keywords on Google AdWords
- 8 Most Common PPC Questions Answered by 50 Industry Experts
- 7 Pieces of Leadership Advice from two Ex-Google Co-Founders
- 6 Simple Steps to Successful Remarketing in Google AdWords
- AdWords Frequency Capping Guide: Set Up and Best Practices
- PPC Advertising Mistakes and Memorable Movie Quotes that Remind Us of Them
- How to Set Up an Ad Schedule Bid Adjustment
- Target ROAS Bid Strategy Guide: Maximizing Your Returns on AdWords
- How to Use Target CPA Bidding to Win Conversions on Google AdWords
- Showcase Shopping Ads: A Simple Marketer’s Guide
- The Top Movers Report Set Up Guide
- How to Set Up Accelerated Ad Delivery in AdWords
- How to Link Google AdWords to Analytics: Set Up, Tips, and Best Practices
- How to Master Ad Rotation in Google AdWords
- Troubleshoot Your Facebook Pixel
- How to Boost Your Posts with Facebook Ads
- How to Use the Target Search Page Location Bid Strategy
DOWNLOADABLES
- The Bigger, Badder, and Better Guide to Ad Extensions [eBook]
- Marketer's Guide to Gmail Ads [eBook]
- How to Set Up Your Facebook Pixel [eBook]
- AdWords Glossary [eBook]
- Match Types Cheatsheet
- Automated Bidding Guide [eBook]
- Facebook Ad Templates [Illustrator File]
- Display Ad Templates [Photoshop, Illustrator Files]
VIDEOS
- Real or Fake Ads! | Hawk Talks Ep. 1
- Hot Sauce Trivia: 7 Things You Didn't Know About Google | Hawk Talks Ep. 2
- 6 Most Common Questions About PPC Advertising: Answered! | Hawk Talks Ep. 3
- Best Marketing Conference Swag: Traffic & Conversions Summit 2018 | Hawk Talks Ep. 4
- Startup Stories: Hiring, Firing, and Brute Force | Hawk Talks Ep. 5
- The Price is Right: AdWords Keyword Edition | Hawk Talks Ep. 6
- About Techstars: Common Questions, Application, Stories, and More | Hawk Talks Ep. 7
- Game: Real or Fake Ads! Part 2 | Hawk Talks Episode 8
- 5 Essential B2B AdWords Strategies | Hawk Talks Episode 9
- AdWords KeyWord Match Types Explained by Ex-Googlers | Hawk Talks Ep. 10
Designs
